St. Lawrence
Audience
Duration
My Role
Toronto Local Visitors
In-class activity, 1 week, Nov 2023
UX Researcher, UX Strategist
SCENARIO
The St Lawrence Market is a public market in Toronto. It is considered one of the best food markets in the world, attracting both Toronto locals and visitors. In this fictional scenario, we worked with the St Lawrence Market to reimagine their digital presence, specifically to find innovative ways to engage with both locals (regular shoppers and new ones) and visitors.
QUEST
User Interview
As a team, our class worked on interview questions and conducted one interview with a frequent visitor of the St. Lawrence Market.
Persona
Use Case
SOLUTION
As we reimagine St. Lawrence Market’s digital presence, we are contributing to a living heritage. We are creating an experience that binds together the power of community, cuisine, culture, a rich history, and tradition with the power of user-centred design and technology. St. Lawrence Market is more than just a market; it is a place to discover and explore.
See Slide Show
UX Theme