SunnyGo
Audience
Duration
My Role
Website Visitors
Class Activity, 1 week, Oct 2023
UX Researcher, UX Strategist
PROBLEM
Our group WAS tasked with evaluating and generating recommendations for the SunnyGo supermarkets which is a inexpensive chain of supermarkets that cater to a mainly Chinese audience.
QUEST
Competitive Analysis
SOLUTION
We provide our recommendations in three aspects.
We conducted a competitive review of Asian (Chinese & Korean) and low-cost and premium supermarket experiences across 5 companies in Canada.
SWOT Analysis
Examples
See Slide Show