TattooPal
Audience
Duration
My Role
Tattoo Getters
15 Weeks - Jan 2024 - Apr 2024
Project Manager, UX Strategist, UX/UI Designer
PROBLEM
Individuals who want to get a tattoo may face hurdles such as indecision about design choices, difficulty in finding a reputable tattoo artist, and concerns about the tattooing process and outcomes. These obstacles often lead to postponing or entirely abandoning their tattoo plans. How might we provide a platform that addresses their needs and concerns and ultimately enables them to get tattoos successfully?
QUEST
User Interviews & Survey
User Surveys and Interviews were conducted to validate this product idea. 50% of the 16 respondents found the concept clear and compelling, and 75% found the problem applicable. Their frustrations are tattoo style, permanent commitment, lack of tattoo-related knowledge, e.g. tattoo making process, tattoo locations, and difficulty in finding tattoo artists. All 16 respondents said there were no similar things to the project, which indicates a potential market space.
Competitive Analysis
A comparative analysis has been conducted to validate the market need for the product. Three projects have established a successful market presence in the hurdles that the project aims to address, which provides confidence in the market need.
SOLUTION
Starting from Tattoo getters' frustrations with tattoo designs, tattoo artists, and the tattooing process and outcomes, I tried empathizing with their excitement about getting a tattoo while constantly overwhelmed by the abundance of information and worried about the artists' credibility. To address the mixture of uncertainty, frustration, and excitement, besides offering tattoo designs to explore and artists to connect, I added an extra stories section that includes real tattoo stories from tattoo getters and artists to facilitate communication and build connection.
Prototype
View Prototype
User Journey Map
Tattoo Design
Tattoo Artist
Tattoo-related Knowledge
Tattoo Designs Section
Tattoo Artists Section
Tattoo Stories Section